Jordy van den Boom
Teach children why freedom cannot be taken for granted
On 4 and 5 May of each year, we honour the casualties of WWII, and celebrate our freedom. These are emotional days, and the personal stories of people who survived the war play a prominent role. But fewer and fewer eye-witnesses of the war are still alive. This means fewer people are able to engage new generations with their unique personal stories, and pass them on.
Challenge
How can we connect the generation of back then with the generation of today? And how could we do that in a way that it engages young people’s emotions, and connects to the mindset of today.
Outcome
We connected todays visual language and interests (pranks, foodie shots etc.) with the historical narrative. Youngsters voluntarily watched over 1.3 million minutes of history lessons within three weeks.